HOHNER LAUNCHES NEW WEBSITES
The global networks of HOHNER websites have been completely overhauled. The new websites have an improved look and feel and offer many new features including; video work-shops and tutorials for harmonica service, a section dedicated entirely to harmonica customizing from the leading customizers in the world, artist videos, free harmonica lessons, Hohner news from around the world, interactive galleries and much more. “We’ve been planning this website upgrade for quite some time and I’m very proud of the way the project has turned out,” commented Scott Emmerman, Director of Marketing & Sales. “This new website gives us more tools and much greater capabilities with which to promote our brands,” he added.
The new website allows users to filter news, artist’s bio, videos and other media by instrument, country, topic and year. It also introduces a brand new media database to which dealer and distributors can easily log in and download high-res product images, artist’s photos, videos, catalogs and more. Global social media activity has been integrated into the new site in order to help Hohner stay in closer contact with its customers and to keep them better informed.
For more information, go to www.playhohner.com.
HOHNER AWARDS FLACO JIMENEZ WITH LIFETIME ACHIEVEMENT AWARD
On October 3rd, 2012, the National Endowment for the Arts named Flaco Jimenez a National Heritage Fellow at The Lincoln Library in Washington, DC. He was also awarded with a Lifetime Achievement Award by Hohner for his incredible achievements culminating in his receiving 5 Grammy awards for musical collaborations with some of the most prestigious artist in the world. Flaco has played a very important role in making Conjunto (Tex-Mex) music known all over the world and is recognized as the ambassador of Conjunto music.
“Hohner has been a part of my life and music from the very beginning. I’m talking about my grandfather, my father, and me, three generations. All of the many recordings throughout the years including 78s, LPs, 8 Tracks, Cassettes, 45s, and CDs have been music that was created with Hohner accordions.
My signature sound could not be possible without the Corona II (accordion). It is with great honor and humility to be recognized by Hohner with the Lifetime Achievement Award,” commented Flaco. “I also want to thank Hohner for supporting me and always being there throughout the years. As they continue to remind me: it’s not about the product, but the music and the musicians. Because of this, I will forever be loyal to such a great organization that cares about what I think and feel. I love my Hohner accordions,” he added.
For more information, go to www.playhohner.com